Skip to the content

How I work

I've been building and researching technology for almost a decade. I'm a startup founder and consultant, and I use the scientific method to build, test and iterate on ideas. I call it startups as a science. Now that AI is here, there's never been a better time to be wrong. The distance between a thought and a tested idea is a weekend, so anyone, anywhere can turn a dream into something real.

Read the five steps
  1. 1Start with a hypothesis
  2. 2Choose your path
  3. 3Build a question bank
  4. 4Run the survey
  5. 5Read the results

Experiments

Every one started as a question. Open one to see what I built to test it.

  • Vivify Can someone who has never built software make a real app by texting what they need? Vivi In progress Experiment 04 · 2026
  • Sac Tech Week Can a tech week work in a secondary city, not just in the big tech hubs? Running Experiment 03 · 2026
  • Share the Cork Will wine club members share their tastings with friends when sharing is easy? Concluded Experiment 02 · 2026
  • HERE Passport Can social capital become something you carry from one place to another? Concluded Experiment 01 · 2023 to 2025